What is AI-driven lead generation and management

AI-driven lead generation and management uses artificial intelligence to find, qualify, and manage potential customers automatically. It identifies prospects likely to be interested in a product or service, ranks them based on their readiness to buy, and tracks their journey through the sales process. By automating tasks like scoring, personalized outreach, and follow-ups, AI helps businesses focus on high-potential leads, improve conversion rates, and make smarter, data-driven decisions, all while saving time and effort.